What is BrightLocal Academy?

BrightLocal Academy is a free online school dedicated solely to teaching business owners and agency professionals all about local SEO.
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Who are BrightLocal?

With over 10 years' experience in local SEO, BrightLocal offers a range of tools to helps businesses of all sizes take control of their local SEO. 

Our tools and services have already helped over 80,000 local marketers deliver success for their brands and clients.

Meet the course leaders

Kristian Bannister

Kristian is BrightLocal's Director of Product and Marketing. He uses his wealth of experience and knowledge to guide and support the Product and Marketing team, and to ensure BrightLocal achieves its mission to help marketers become brilliant at local SEO.

Claire Carlile Rees

Claire Carlile Rees has been working in digital marketing for over 20 years, primarily in the SEO and local SEO space. As a seasoned marketer and a small business owner herself, she understands both the opportunities and the threats of the small business digital environment. For the last 10 years, she’s been running her own business offering freelance SEO and digital marketing services to a range of small and medium-sized businesses both in the UK and abroad. She also offers bespoke training in SEO to individuals and small teams, and you’ll occasionally find her on stage speaking at SEO conferences and meetups in the UK. 

Niki Mosier

Niki Mosier has been working in SEO for over 10 years, primarily focused on local and technical SEO. She has spent most of her career agency side, working with clients across a variety of verticals. Most recently, Niki made the move to an in-house Head of SEO role. Niki also offers SEO consulting and training services and you can sometimes find her speaking at a conference or two.

Amanda Jordan

Amanda Jordan has been working in SEO for over ten years with a focus on competitive markets for SMBs and enterprise-level companies. Most of her experience has been on the agency side, helping businesses in the legal, financial, and healthcare industries. Amanda is also a regular speaker on podcasts and online conferences.

Dani Owens

Dani Owens, founder of Pigzilla, has been in the digital marketing space since 2011. Before starting her own local SEO company, she worked at a digital agency for five years, where she was able to gain a lot of enterprise SEO experience. From small, independent Mom-and-Pop shops, to enterprises with thousands of locations, Dani has years of experience strategizing and implementing reliable local SEO tactics that lead to increased organic traffic and conversions. She builds customized local SEO programs for each of her clients that are carefully designed to increase rankings, build website traffic, and get more phone calls, emails, and visits to their business. Recently she has begun to focus on local SEO training and mentorship.

Greg Gifford

Greg Gifford is the Vice President of Search Marketing at SearchLab, a boutique marketing agency specializing in Local SEO and PPC. He’s one of the most in-demand speakers at digital marketing and automotive conferences all over the world, with dynamic movie-themed presentations packed full of actionable tactics and information. He's got over 19 years of online marketing and web design experience, and his expertise in Local SEO has helped hundreds of businesses gain more visibility in local searches.
Greg graduated from Southern Methodist University with a BA in Cinema and Communications, and has an obscure movie quote for just about any situation.

Levi Williams-Clucas

Levi Williams-Clucas is a Search Engine Optimization Manager at Hello Earth. She likes to think that her passion helps local businesses to grow and thrive—it’s her way of giving back (since she decided she was too squeamish to be a vet or doctor!) Levi is a regular at BrightonSEO, as both speaker and attendee, and loves getting out of her comfort zone on the conference and podcast circuit. Outside of SEO, Levi is a keen baker with aspirations to star on the Great British Bake Off. She's also a self-proclaimed "crazy cat lady" who loves to geek out on books and video games.

Emily Brady

Emily Brady is an SEO expert with over a decade of experience specializing in Local SEO, On-Site Optimization, and Content. She had the immense privilege and pleasure of being community speaker at MozCon in 2022, and has worked in both agency and in-house environments. When not busy helping businesses succeed online, she can be found exploring used bookstores or haunting local coffee shops - or just chilling at home with her husband and their cat.
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