Learn local SEO
for free!

Take your local SEO knowledge to the next level, and put theory into practice with BrightLocal Academy.

Whether you work for yourself or for an agency, you'll learn how to boost rankings, get more search traffic, improve visibility, and more!
Write your awesome label here.

Tackle local SEO with confidence

Write your awesome label here.

Make every 
minute count

Put theory into practice quickly, with short interactive videos.

Fill your 
skills gaps

Jump between modules to learn what you want, when you want to.

Knowledge that sticks

Boost your confidence, master the field, and become a certified professional.

Stand out from the crowd

Earn certificates and badges to add to your CV, website, and social profiles.

Courses

 COMING SOON 

Review Managment 101

Want to know how to build an effective review management strategy or refine and feel more confident with your existing process? This course from SEO expert, Levi Williams-Clucas, is for you. 
 available 

How to Optimize Location Pages

Transform your location pages from average to awesome with local search expert, Claire Carlile.
 AVAILABLE 

How to Master Local Link Building

Curious about local link building but not sure where to start? Or maybe you just need to brush up on some of the basics to improve your efforts. Local search expert, Greg Gifford has got you covered in this course. 
 Available 

A Beginner's Guide to Local SEO

Want to become great at local search? Join local SEO specialist and seasoned trainer, Greg Gifford, for this Beginner’s Guide to Local SEO course.
 AVAILABLE 

How to Create Relevant and Engaging Local SEO Reports

Looking to make your monthly local SEO reporting quicker and easier? Get the lowdown on how in this short course from local search expert, Dani Owens. 
 Available 

How to Perform Local SEO Audits for Multi-location Businesses

Join Amanda Jordan as she talks you through the different elements of a local SEO audit for multi-location businesses and how to audit them successfully. 
 AVAILABLE 

How to Master Local Keyword Research

Master the art of local keyword research with this practical and in-depth course from local search expert, Claire Carlile.
 Available 

Google Business Profile Management 101

Join local SEO expert Niki Mosier as she shares the best ways to claim, optimize, manage and maintain a Google Business Profile (formerly known as Google My Business). 
 AVAILABLE 

How to Land Your First Local SEO Client

Learn how to position and market your agency to successfully win clients in this exclusive course from prominent industry expert Claire Carlile.
 AVAILABLE 

Level Up Your Local SEO with BrightLocal

Not sure where to start with BrightLocal? Want to uncover new insights in your data to improve results quicker? Then this is the course for you!  
Testimonials

What people think

As someone who is new to the SEO world and BrightLocal, I found the BrightLocal Academy to be extremely informative as well as user friendly. The series of videos allows you to follow along in your profile to ensure you are proficient in all of the amazing features BrightLocal has to offer as well as testing your skills as you go along. I'd highly recommend BrightLocal Academy to anyone looking to utilize their program to the fullest potential.

Samantha Hartwell
Search Engine Optimization Specialist at The Marketing Group USA
The training in BrightLocal Academy is truly world class. I would say it’s the best training I have received to date. Glad I came across this wonderful resource. Do yourself a favour and try out one of their courses; you won’t be disappointed.

Ian Mackenzie
Customer Path
Write your awesome label here.

New to BrightLocal?

Our local marketing platform puts you in control of SEO, business listings, and online reputation.

Try BrightLocal for 14 days for free! No card needed.
BrightLocal Academy is a free online school dedicated solely to teaching business owners and agency professionals all about local SEO.

Featured links