Free Course  

A Beginner's Guide to Local SEO

If you’re looking to learn what local SEO is and get better at local search, then you’re in the right place. Seasoned trainer and local SEO specialist, Greg Gifford, talks you through which signals influence visibility and how to optimize those signals, so you know exactly what to do. He covers everything from inbound links, and citations, to reviews and Google Business Profiles.

Who is this course for?
This course is perfect for agency professionals and business owners who are new to local SEO and want to learn more. 
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8

Modules

12

Videos

12

Quizzes

1

Exam

1.5

Hours

1

Workbook

Why take this course?

Learn what local SEO is and why it's important
Determine if your business needs local SEO
Find out which signals influence visibility in local searches
Learn how to optimize those signals for local search

Meet your course leader

Greg Gifford

Greg Gifford is the Vice President of Search Marketing at SearchLab, a boutique marketing agency specializing in Local SEO and PPC. He’s one of the most in-demand speakers at digital marketing conferences all over the world, with dynamic movie-themed presentations packed full of actionable tactics and information. He's got over 19 years of online marketing and web design experience, and his expertise in Local SEO has helped hundreds of businesses gain more visibility in local searches.

"If I could leave more than 5 stars I would! I am officially a Greg Gifford groupie! I learned SO much. This course was SO easy to follow and provided lots of actionable ideas. Thank you for providing such a useful course!"

COLEEN DEGROFF, Social Media and SEO Manager, Coldwell Banker M. M. Parrish Realtors 

"Really valuable! Thank you so much for the time and effort you've taken to create this. I'm now in Web Deisgn and SEO and have a background in teaching. I cannot tell you how much I appreciated the quality of this course. Easy to follow, clear intent and I learnt so many practical bits of information. Well done."


Tunoa Johnson, INDEPENDENT MARKETING CONSULTANT, COOKIES AND CACHE

"Great instructor, very thorough, well explained. I found this extremely helpful as someone who is new to SEO."

Dawn liddick, Dentalfone

"Great instructor, very thorough, well explained. I found this extremely helpful as someone who is new to SEO."

Dawn liddick, Dentalfone

"As a freelancer delving into the technical field of local SEO, from content and copywriting, and doing things on my own, I find that learning is a lot easier for me through this course. I consider this free course as valuable as a paid course."

Cheryl Bercasio, Freelance Copywriter and Local SEO Specialist

"I really appreciate the way everything was broken down into easy to digest sessions - Greg did an amazing job to explain everything and his tonality helped this not be a boring monotonous talk. Information has definitely helped me understand the topic of Local SEO more and how we (my business partner and I) are going to expand our service catalogue."

Seth frank, CEO ScaleMedia Solutions

"I love the bite-sized videos; they’re beginner-friendly and easy to follow. Having downloadable written material is a huge plus, allowing me to review the content whenever I need extra clarification."

Aisha Aziz Jan, Digital marketing consultant at AUreva Marketing LLC

"I really enjoyed the course. The lessons were clear, practical, and easy to understand, especially for someone learning Local SEO. I learned useful strategies that I can apply to real client projects. BrightLocal Academy is a great resource for improving Local SEO skills."

Hafeez Rajput, Local seo expert

Join the conversation

Continue your learning at The Local Pack, a private Facebook page for BrightLocal’s community. The Local Pack is a place to ask and answer questions, exchange insights and experiences, and discuss new changes and challenges in local search.
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