Free Course  

A Beginner's Guide to Local SEO

If you’re looking to learn what local SEO is and get better at local search, then you’re in the right place. Seasoned trainer and local SEO specialist, Greg Gifford, talks you through which signals influence visibility and how to optimize those signals, so you know exactly what to do. He covers everything from inbound links, and citations, to reviews and Google Business Profiles.
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8

Modules

12

Videos

12

Quizzes

1

Exam

1.5

Hours

1

Workbook

Why take this course?

Learn what local SEO is and why it's important
Determine if your business needs local SEO
Find out which signals influence visibility in local searches
Learn how to optimize those signals for local search

Meet your course leader

Greg Gifford

Greg Gifford is the Vice President of Search Marketing at SearchLab, a boutique marketing agency specializing in Local SEO and PPC. He’s one of the most in-demand speakers at digital marketing conferences all over the world, with dynamic movie-themed presentations packed full of actionable tactics and information. He's got over 19 years of online marketing and web design experience, and his expertise in Local SEO has helped hundreds of businesses gain more visibility in local searches.

"If I could leave more than 5 stars I would! I am officially a Greg Gifford groupie! I learned SO much. This course was SO easy to follow and provided lots of actionable ideas. Thank you for providing such a useful course!"

COLEEN DEGROFF, Social Media and SEO Manager, Coldwell Banker M. M. Parrish Realtors 

"Greg is an amazing presenter - very engaging easy to understand. The course was a great way to intro Local SEO to a beginner, perfectly delivered in small, manageable chunks."

Rachel Ellen, Local Search Strategist, Croud 

"Great instructor, very thorough, well explained. I found this extremely helpful as someone who is new to SEO."

Dawn liddick, Dentalfone

Join the conversation

Continue your learning at The Local Pack, a private Facebook page for BrightLocal’s community. The Local Pack is a place to ask and answer questions, exchange insights and experiences, and discuss new changes and challenges in local search.
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