Free Course  

How to Create a Winning Local SEO Strategy for Any Business

Join Greg Gifford, Chief Operating Officer at SearchLab Digital, as he walks you through the process of developing a customized Local SEO strategy. With over 15 years of experience, Greg shares actionable insights tailored for freelancers, agencies, and in-house professionals who already have a foundational knowledge of Local SEO.

Who is this course for? 
If you already have a basic understanding of local SEO and want to learn how to translate that knowledge into a practical, effective strategy, this course is for you. 
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12

Modules

12

Videos

12

Quizzes

1

Exam

1.5

Hours

2

Worksheets

Why take this course?

Understand the crucial difference between SEO strategy and tactics
Master competitive analysis to identify improvement opportunities
Learn to craft flexible strategies that cater to different industries
Learn to prioritize efficiently and develop a strategic plan of action

Meet your course leader

Greg Gifford

Greg Gifford is the Vice President of Search Marketing at SearchLab, a boutique marketing agency specializing in Local SEO and PPC. He’s one of the most in-demand speakers at digital marketing conferences all over the world, with dynamic movie-themed presentations packed full of actionable tactics and information. He's got over 19 years of online marketing and web design experience, and his expertise in Local SEO has helped hundreds of businesses gain more visibility in local searches.

"Great course! Straight to the point with lots of templates / sheets we can use for freelance and agency level. Well done, BrightLocal and Greg!"

Nichee, Digital Growth Engineer, Growth Partner

"I thoroughly enjoyed this course and I feel it was successful in expanding my knowledge in creating a winning local SEO strategy."


ALFIE, DIGITAL BUSINESS ANALYST, MAKE ME LOCAL

"I really enjoyed the energy of the presenter and the depth of each module."

CHARLIE KEOWN, JUNIOR SEO SPECIALIST, STUDIOHAWK

Join the conversation

Continue your learning at The Local Pack, a private Facebook page for BrightLocal’s community. The Local Pack is a place to ask and answer questions, exchange insights and experiences, and discuss new changes and challenges in local search.
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