Free Course  

Generating Leads With Local Services Ads

Master Local Services Ads (LSAs) with this step-by-step guide from Local SEO Specialist Crystal Horton. You’ll learn exactly how to set up, optimize, and manage high-converting pay-per-lead listings, and earn the "Google Guaranteed" badge.

Who is this course for?
If you are a local service business owner or manager—including plumbers, electricians, HVAC technicians, lawyers, or cleaning professionals—this course is built to help you scale your lead flow.
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6

Modules

6

Videos

6

Quizzes

1

Exam

1

Hour

1

Workbook

1

Tracker

Why take this course?

Discover a simpler way to advertise: only pay when a real customer calls, ensuring every dollar of your ad budget works hard for your business
Find out how to get the "Google Guaranteed" badge so you can build immediate trust and show up right where customers are looking: at the top of the page
Learn how to optimize your profile to attract high-quality, ready-to-hire customers, making your daily operations smoother and more profitable
Get clear on budgeting and bidding so you can eliminate wasted spend, avoid bad leads, and scale your business with total confidence

Meet your course leader

Crystal Horton

Crystal Horton is nationally recognized as a Google Local Services Ads Agency Managed Partner, and Platinum Google Business Profile Product Expert. She has spent over 12 years in digital marketing, helping single location, multi-location, and franchise businesses generate qualified leads. Crystal specializes in ranking stability, lead quality, and solving the problems that keep accounts stuck or inconsistent. Her strength is understanding how LSA and GBP actually work behind the scenes and using that knowledge to drive steady, measurable results.

Join the conversation

Continue your learning at The Local Pack, a private Facebook page for BrightLocal’s community. The Local Pack is a place to ask and answer questions, exchange insights and experiences, and discuss new changes and challenges in local search.
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