Free Course  

Google Analytics 4: Essentials for Local SEO

Join Dana DiTomaso on a journey that demystifies Google Analytics 4, making it your trusted companion for insightful data analysis. Whether you're a novice or seasoned marketer, Dana's expertise will illuminate your path to mastering GA4 and elevating your local SEO game.

Who is this course for?
This course is tailored for in-house marketers who need to use GA4 regularly, even if GA4 was set up for them. Additionally, SEOs at agencies without in-house analytics support will find valuable insights to enhance their GA4 proficiency.
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5

Modules

22

Videos

16

Quizzes

1

Exam

3

Hours

1

Survey

Why take this course?

Gain advice and tips on efficient client onboarding processes
Learn how to generate and implement effective UTM tagging
Find out how to use Google Business Profile Services and Products to increase visibility
Discover how to monitor your Google Business Profile effectively

Meet your course leader

Dana DiTomaso

You may have seen Dana on stage or heard her on the radio—she’s got 20+ years in digital marketing, known for breaking down complex topics into engaging, easy-to-understand lessons. After a start in CRM tech support, Dana launched a web design company in 2002, diving into SEO and becoming a speaker on technical and local SEO in 2012. When she's not working, she’s cheering on football or picking up new hobbies! Learn more about Dana here. 
"This course was super helpful to do a quick audit of what our contracted SEO agency had done to set up our GA4 property. It was helpful to navigate along with the videos and know the lingo, SO HELPFUL."

SAMANTHA HOFFMAN, FAMILY RESOURCE HOME CARE

"The course content is concise and to the point! The presenter excels in delivering clear explanations in easily understandable language."


YASSER ELNABARAWY

"Information was presented in an easy to follow and progressive manner. It was an abundance of information and I was able to retain it thanks to the way Dana walks you through all of it."


Orlando Melendez

"Dana is an amazing teacher - she goes step-by-step, explains why we are taking these specific actions, and explains when things might not work correctly, i.e. bugs. She also has a wonderful soothing voice that is very nice to listen to."


Annie Buck, Acorn Marketing

Join the conversation

Continue your learning at The Local Pack, a private Facebook page for BrightLocal’s community. The Local Pack is a place to ask and answer questions, exchange insights and experiences, and discuss new changes and challenges in local search.
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