How to Create, Optimize, and Manage Google Business Profiles

If you're looking to successfully claim, optimize, and maintain a Google Business Profile, then you're in the right place. Created in collaboration with Niki Mosier, join Claire Carlile Rees on this course where she walks you through each step of the process, instilling you with the knowledge, skills, and confidence you need to succeed.  
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Why take this free local SEO training course?

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Discover how to claim and verify a Google Business Profile listing

Understand how to optimize and maintain a listing

Find out how to fight Google Business Profile spam

Learn how to measure your listing's success

6 modules

7 videos

3 quizzes



3 checklists

Who is this local SEO training course for?

Agency SEOs who work with local businesses and want to feel more confident managing Google Business Profiles. It's also a great fit for small business owners looking to claim, optimize and maintain their own Google Business Profile listings.
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Training course contents

Working in SEO for the past 10 years has allowed Claire and Niki to dig deep into local SEO and Google Business Profiles for clients. Throughout these six lessons, she'll walk you through how to claim, optimize and handle the ongoing maintenance of a Google Business Profile.  
  • Get BrightLocal Certified

    Put what you've learnt to the test with our free exam. Passed with flying colors? You'll receive a certificate that can be added to your LinkedIn profile, Facebook account, your CV, or anywhere else you want to showcase your new-found skills!

What people think

As a marketer for a demanding small business, I didn't expect to learn much from the GBP course as I have been managing accounts for years, but I did learn a few new tactics including the reporting and management of GBP listing.

Chief Marketing Officer at Center City Print
I love the Academy and the information was fantastic. The course was easy to digest and understand, and practical real-world examples had been used to showcase what to do. Fantastic Job!

Adam Szafranski
Account Manager at BroadVision Marketing
Excellent course on a simple, yet so often overlooked topic, that really enables you to expertly execute.


Everything was just awesome in the course. I really like the approach of the course as it really helped me to learn about new extensions for managing Google Business Profiles, tools and many lots more. Many, many thanks for this wonderful course.

Zeeshan Lodhi
Claire did a fantastic job with condensing everything one needs to know into this short course. I found it very well structure and learned quite a few things despite already having decent knowledge when it comes to managing and optimizing GBPs. Thanks!

Fridolin Hämmer

I like that this course is both comprehensive and detailed. Really gave me a sense of how much work is involved and how to do it.

Randy Lyman

Meet the Course Leaders

course leader

Claire Carlile Rees

Claire Carlile Rees has been working in digital marketing for over 20 years, primarily in the SEO and local SEO space. As a seasoned marketer and a small business owner herself, she understands both the opportunities and the threats of the small business digital environment. For the last 10 years, she’s been running her own business offering freelance SEO and digital marketing services to a range of small and medium-sized businesses both in the UK and abroad. She also offers bespoke training in SEO to individuals and small teams, and you’ll occasionally find her on stage speaking at SEO conferences and meet ups in the UK. 

Niki Mosier

Niki Mosier has been working in SEO for over 10 years, primarily focused on local and technical SEO. She has spent most of her career agency side, working with clients across a variety of verticals. Most recently, Niki made the move to an in-house Head of SEO role. Niki also offers SEO consulting and training services and you can sometimes find her speaking at a conference or two.