FREE 

How to Build and Grow Your Digital Marketing Agency

Unleash your agency's true potential with Greg Gifford. Learn from a Local SEO expert with a track record of scaling agencies to multi-million-dollar revenues. Whether you're a freelancer dreaming of building your agency or a seasoned owner hungry for more growth, this exclusive course equips you with proven strategies and cutting-edge techniques to take your agency to new heights.
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BrightLocal Brand Beacon Report 2024

Did you know? 93% of high-performing marketing teams have a ‘Good’ or ‘Very Good’ understanding of the differences between traditional SEO and local SEO.

Why take this free course?

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Identify target markets and potential clients for your agency

Explore strategies for hiring and building a capable team

Develop a value-aligned pricing strategy

Master finances and goal-setting

11 modules

11 videos

11 quizzes

1
exam

1
hour

1
handbook

Who is this course for?

Freelancers who are contemplating the prospect of building their very own agency and agency owners who have a strong desire to propel their existing ventures to even greater heights. 
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Continue your learning at The Local Pack, a virtual space for BrightLocal’s community. The Local Pack is a place to ask and answer questions, exchange insights and experiences, and discuss new changes and challenges in local search.

Course contents

 This free course provides comprehensive step-by-step instructions for building and expanding your digital marketing agency. Experience real-time practice to gain hands-on expertise, and by the end of the course, you'll walk away feeling confidently prepared to take on the digital marketing world!

  • Get BrightLocal Certified

    Put what you've learnt to the test with our free exam. Passed with flying colors? You'll receive a certificate that can be added to your LinkedIn profile, Facebook account, your CV, or anywhere else you want to showcase your new-found skills!

Meet the Course Leader

course leader

Greg Gifford

Greg Gifford is the Vice President of Search Marketing at SearchLab, a boutique marketing agency specializing in Local SEO and PPC. He’s one of the most in-demand speakers at digital marketing and automotive conferences all over the world, with dynamic movie-themed presentations packed full of actionable tactics and information. He's got over 19 years of online marketing and web design experience, and his expertise in Local SEO has helped hundreds of businesses gain more visibility in local searches. Greg graduated from Southern Methodist University with a BA in Cinema and Communications, and has an obscure movie quote for just about any situation.
BrightLocal Academy is a free online school dedicated solely to teaching business owners and agency professionals all about local SEO.

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