Why take this free course?
Learn why content is important and what the common types of content are
Discover how to use keyword research to inform your strategy
Understand what content to create for different areas of the marketing funnel
Find out what to include on different content pages to make them successful
Who is this course for?
This course will suit organizations and businesses looking to build out their understanding of local content strategy and on-page optimization with a local SEO focus.
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Claire shares step-by-step instructions on creating compelling content for gaining visibility in the search results and for moving potential customers through to conversion.
Get BrightLocal CertifiedPut what you've learnt to the test with our free exam. Passed with flying colors? You'll receive a certificate that can be added to your LinkedIn profile, Facebook account, your CV, or anywhere else you want to showcase your new-found skills!
Meet the Course Leader
Claire Carlile has been working in digital marketing for over 20 years, primarily in the SEO and local SEO space. As a seasoned marketer and a small business owner herself, she understands both the opportunities and the threats of the small business digital environment. For the last 10 years, she’s been running her own business offering freelance SEO and digital marketing services to a range of small and medium-sized businesses both in the UK and abroad. She also offers bespoke training in SEO to individuals and small teams, and you’ll occasionally find her on stage speaking at SEO conferences and meet ups in the UK.