How to Do Insightful Competitor Analysis for Local SEO

In today's dynamic and competitive business landscape, gaining a deep understanding of your competitors is essential for achieving sustainable success. Led by local SEO expert, Greg Gifford, this course equips you with the tools and techniques you need to conduct thorough competitor analysis tailored specifically to local businesses.
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Why take this free local SEO course?

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Find out how to identify local competitors

Understand how to analyze competitors

Discover tools to make the process quicker and easier 

Learn how to identify and  prioritize opportunities

9 modules


6 quizzes



1 template

Who is this free local SEO course for?

Newcomers to the competitor research game can use this course as a step-by-step guide, while industry veterans should find a variety of new techniques and tools to make the process easier.
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Training course contents

In local SEO, we don't operate in isolation. Our goal is to outshine the local competition in the SEO game. To excel at this, having a strong strategy for analyzing competitors is a must. In the nine lessons of this course, Greg will take you through one of the most crucial aspects of local SEO—figuring out what your local competitors are up to.

What people think

The course is easy to understand and direct to the point when explaining what competitor analysis is all about.

Dionisio Cruz III
Great Presenter - fun, entertaining and educational. Thank you!

Neel Kanase
The read further articles and additional resources are very rich. I am now a pro in Competitor Analysis for Local SEO.

Peter Karanja
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Meet the Course Leader

Course leader

Greg Gifford

Greg Gifford is the Vice President of Search Marketing at SearchLab, a boutique marketing agency specializing in Local SEO and PPC. He’s one of the most in-demand speakers at digital marketing and automotive conferences all over the world, with dynamic movie-themed presentations packed full of actionable tactics and information. He's got over 19 years of online marketing and web design experience, and his expertise in Local SEO has helped hundreds of businesses gain more visibility in local searches. Greg graduated from Southern Methodist University with a BA in Cinema and Communications, and has an obscure movie quote for just about any situation.