Free 

How to Master Local Keyword Research

Master the art of local keyword research with this free, practical local SEO course. Join local search expert, Claire Carlile, as she walks you through the fundamentals of local keyword research before moving onto more advanced strategies that will help you get a step ahead of the competition. 
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Why take this free local SEO course?

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Learn the essential elements of local keyword research

Discover the types of keywords you can, and should, target 

Build your local keyword list using free tools

Understand how to prioritize your keywords

9 modules

9
videos

3 quizzes

1
exam

2.5
hours

1 template

Who is this free local SEO course for?

Newcomers to the local keyword research game can use this course as a step-by-step guide, while industry veterans should find a wealth of new techniques and tools to take their skills to the next level.
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Training course contents

Claire has worked with small and medium sized local businesses for over 20 years, helping them to do better at digital marketing. Throughout the nine lessons in this course she shares her expertise on how to complete one of the most important activities in local SEO. 

  • Get BrightLocal Certified

    Put what you've learnt to the test with our free exam. Passed with flying colors? You'll receive a certificate that can be added to your LinkedIn profile, Facebook account, your CV, or anywhere else you want to showcase your new-found skills!
Testimonials

What people think

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DIRECTOR & STRATEGIC LEAD, BRANCHOUT INTERNET MARKETING

Kate Barlow

Despite being an experienced SEO that has been doing keyword research for years, Kate found the course gave a fantastic structure to manage keyword research and allowed her to dive in deep to find untold keyword treasures. Hear what she says about Claire's local keyword research course.  
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Founder & SEO Consultant for BK Solutions and SEO Strategist at The Gray Dot Company

Begum Kaya

Discover how experienced SEO, Begum, found value in Claire's course. Including, learning about why we do local keyword research and gaining an easy but advanced roadmap to follow. 
I would recommend this course to everyone in local SEO as it's one of the most important first steps to building a local SEO strategy. Whether you're new to local SEO, tasked with doing local keyword research for the first time, or you're looking for some refresher content from an expert in the field, Claire's local keyword research course is a must-watch! Claire breaks down the entire keyword research process from A to B with amazing attention to detail that is easy to follow along. She covers everything someone would need to feel absolutely confident tackling local keyword research themselves. This course highlights the importance of not solely focusing on keyword metrics like search volume, but focusing more on the intent behind a search query and how those search queries will help you build content that is important to the client's end goals.

Elizabeth Linder
SEO Strategist at Kick Point

Meet the Course Leader

Course leader

Claire Carlile

Claire Carlile has been working in digital marketing for over 20 years, primarily in the SEO and local SEO space. As a seasoned marketer and a small business owner herself, she understands both the opportunities and the threats of the small business digital environment. For the last 10 years, she’s been running her own business offering freelance SEO and digital marketing services to a range of small and medium-sized businesses both in the UK and abroad. She also offers bespoke training in SEO to individuals and small teams, and you’ll occasionally find her on stage speaking at SEO conferences and meet ups in the UK. 
BrightLocal Academy is a free online school dedicated solely to teaching business owners and agency professionals all about local SEO.

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