How to Master Local Keyword Research
Master the art of local keyword research with this free, practical local SEO course. Join local search expert, Claire Carlile, as she walks you through the fundamentals of local keyword research before moving onto more advanced strategies that will help you get a step ahead of the competition.
Why take this free local SEO course?
Learn the essential elements of local keyword research
Discover the types of keywords you can, and should, target
Build your local keyword list using free tools
Understand how to prioritize your keywords
Who is this free local SEO course for?
Newcomers to the local keyword research game can use this course as a step-by-step guide, while industry veterans should find a wealth of new techniques and tools to take their skills to the next level.
Training course contents
Claire has worked with small and medium sized local businesses for over 20 years, helping them to do better at digital marketing. Throughout the nine lessons in this course she shares her expertise on how to complete one of the most important activities in local SEO.
Get BrightLocal CertifiedPut what you've learnt to the test with our free exam. Those who pass with flying colors will receive a certificate that can be added to your LinkedIn profile, Facebook account, or C.V.
What people think
DIRECTOR & STRATEGIC LEAD, BRANCHOUT INTERNET MARKETING
Despite being an experienced SEO that has been doing keyword research for years, Kate found the course gave a fantastic structure to manage keyword research and allowed her to dive in deep to find untold keyword treasures. Hear what she says about Claire's local keyword research course.
Founder & SEO Consultant for BK Solutions and SEO Strategist at The Gray Dot Company
Discover how experienced SEO, Begum, found value in Claire's course. Including, learning about why we do local keyword research and gaining an easy but advanced roadmap to follow.
I would recommend this course to everyone in local SEO as it's one of the most important first steps to building a local SEO strategy. Whether you're new to local SEO, tasked with doing local keyword research for the first time, or you're looking for some refresher content from an expert in the field, Claire's local keyword research course is a must-watch! Claire breaks down the entire keyword research process from A to B with amazing attention to detail that is easy to follow along. She covers everything someone would need to feel absolutely confident tackling local keyword research themselves. This course highlights the importance of not solely focusing on keyword metrics like search volume, but focusing more on the intent behind a search query and how those search queries will help you build content that is important to the client's end goals.
SEO Strategist at Kick Point
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Meet the Course Leader
Claire Carlile has been working in digital marketing for over 20 years, primarily in the SEO and local SEO space. As a seasoned marketer and a small business owner herself, she understands both the opportunities and the threats of the small business digital environment. For the last 10 years, she’s been running her own business offering freelance SEO and digital marketing services to a range of small and medium-sized businesses both in the UK and abroad. She also offers bespoke training in SEO to individuals and small teams, and you’ll occasionally find her on stage speaking at SEO conferences and meet ups in the UK.
Want to help the Ukraine?
So do we! BrightLocal is bringing together the greatest minds in local SEO for a full day of info-packed talks, Q&As, and panels on a variety of local marketing topics. The best bit? Every cent (or penny) raised goes to grassroots efforts to support the people of Ukraine during their time of incredible need.