FREE 

How to Master Service Page Optimization

Gather 'round, ambitious business owners and agency SEOs! This course is your golden opportunity to unlock the secrets of service page success. Join Emily Brady, as she goes beyond basic optimization and takes a closer look at what factors can turn a good service page into a great one. 
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Why take this free course?

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Learn when to create a service page (and when not to)

Discover the best site structure for service pages

Find out how to create new service pages and improve existing ones that aren't performing

Determine success metrics for service pages and much, much more

11 modules

11 videos

10 quizzes

1
exam

2
hours

1
handbook

Who is this course for?

Agency SEOs and business owners who have a basic understanding of on-page SEO and rudimentary best practices, but want to take their service page strategy to a deeper level.
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Join Our Facebook Group

Continue your learning at The Local Pack, a virtual space for BrightLocal’s community. The Local Pack is a place to ask and answer questions, exchange insights, and experiences, and discuss new changes and challenges in local search.

Course contents

With step-by-step instructions on how to create and optimize service pages, and the ability to practice in real-time, this advanced course has it all. 

  • Get BrightLocal Certified

    Put what you've learnt to the test with our free exam. Passed with flying colors? You'll receive a certificate that can be added to your LinkedIn profile, Facebook account, your CV, or anywhere else you want to showcase your new-found skills!

Meet the Course Leader

course leader

Emily Brady

Emily Brady is an SEO expert with over a decade of experience specializing in Local SEO, On-Site Optimization, and Content. She had the immense privilege and pleasure of being community speaker at MozCon in 2022, and has worked in both agency and in-house environments. When not busy helping businesses succeed online, she can be found exploring used bookstores or haunting local coffee shops - or just chilling at home with her husband and their cat.
BrightLocal Academy is a free online school dedicated solely to teaching business owners and agency professionals all about local SEO.

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