Why take this free course?
Understand what a location page is and why you need them
Discover what you need to include on location pages
Find out tools and tips for scaling your
Learn how to monitor and maintain location pages
Who is this course for?
Anyone that works with local businesses that have bricks and mortar locations or that service customers in a hyperlocal context.
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Continue your learning at The Local Pack, a virtual space for BrightLocal’s community. The Local Pack is a place to ask and answer questions, exchange insights, and experiences, and discuss new changes and challenges in local search.
With step-by-step instructions on how to optimize location pages, and the ability to practice in real-time, this free course has got you covered.
Get BrightLocal CertifiedPut what you've learnt to the test with our free exam. Passed with flying colors? You'll receive a certificate that can be added to your LinkedIn profile, Facebook account, your CV, or anywhere else you want to showcase your new-found skills!
What people think
Claire is a fantastic presenter! The course was engaging, thorough, yet really easy-to-follow, manageable chunks, with bags of helpful tips, and links to resources and tools.
Another insightful course by Claire! The lessons were easy to digest and actionable, covering everything from the basics and adding more value to the content, to setting up schema and ongoing monitoring and updating. As an SEO specialist, I'll use what I've learned from this course. I found it incredibly valuable in providing services to my clients.
Roy Michael Yungco
I learned so much from Claire's BrightLocal Academy course on "How to Optimize Location Pages". I knew I was on the right track, but the course helped me reevaluate my strategy and really hone in on the most important aspects of local SEO. It also gave me fresh, impactful ideas for my pages. I'm looking forward to taking additional courses by BrightLocal Academy!
Alyssa corso, seo manager
Meet the Course Leader
Claire Carlile Rees
Claire Carlile Rees has been working in digital marketing for over 20 years, primarily in the SEO and local SEO space. As a seasoned marketer and a small business owner herself, she understands both the opportunities and the threats of the small business digital environment. For the last 10 years, she’s been running her own business offering freelance SEO and digital marketing services to a range of small and medium-sized businesses both in the UK and abroad. She also offers bespoke training in SEO to individuals and small teams, and you’ll occasionally find her on stage speaking at SEO conferences and meet ups in the UK.