How to Perform Local SEO Audits for Multi-location Businesses

This step-by-step course will show you how to create an actionable audit for a multi-location business that has two or even 200 locations. Join local search expert, Amanda Jordan, as she talks you through the different elements you need to audit and how, giving you the skills and knowledge to build a local SEO strategy for any multi-location business or client.
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BrightLocal Brand Beacon Report 2024

Did you know? 94% of high-performing multi-location businesses have a dedicated local marketing strategy.

Why take this free local SEO course?

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Learn which local SEO elements to audit and why

Discover how to audit each  element successfully

Find out what to include in a local SEO audit report

Acquire a 
foolproof way to prioritize tasks

10 modules


10 quizzes


1.5 hours

1 checklist

Who is this free local SEO course for?

It’s for anyone who works with or has a multi-location business.  Whether you’re brand new to the local SEO auditing game or an advanced marketer wanting to brush up on your skills.
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Continue your learning at The Local Pack, a virtual space for BrightLocal’s community. The Local Pack is a place to ask and answer questions, exchange insights, and experiences, and discuss new changes and challenges in local search.

Training course contents

Amanda is the Director of Local Search for the LOCOMOTIVE agency. Throughout the ten lessons in this course, she shares her expertise on local SEO audits, giving you plenty of opportunities to practise your new skills along the way.

What people think

Thanks to this course, I can start my first local SEO audit for a business with 4 locations with a much clearer vision.

Lorena Pérez Rodríguez
Freelance SEOP Manager
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    Put what you've learnt to the test with our free exam. Passed with flying colors? You'll receive a certificate that can be added to your LinkedIn profile, Facebook account, your CV, or anywhere else you want to showcase your new-found skills!

Meet the Course Leader

Course leader

Amanda Jordan

Amanda Jordan has been working in SEO for over ten years with a focus on competitive markets for SMBs and enterprise-level companies. Most of her experience has been on the agency side, helping businesses in the legal, financial, and healthcare industries. Amanda is also a regular speaker on podcasts and online conferences.