Free Course  

How to Use Local Schema to Help You Get Found

Not sure what schema is or why your business might need it? This course breaks it down in simple terms and shows you, step-by-step, how to add schema to your website so local customers can find you more easily. Taught by local SEO expert Andrew Cock-Starkey from Optimisey, it’s perfect for small businesses who want a reliable, no-fuss way to improve local search results.

Who is this course for?
This course is for agency SEOs and consultants who work with local businesses and want to feel confident implementing and managing schema markup. It’s also a great fit for small business owners (plumbers, florists, dentists, etc.) who want to add clear, useful structured data to their sites to improve visibility in local search.
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6

Modules

6

Videos

5

Quizzes

1

Exam

1.5

Hour

Why take this course?

Schema markup helps search engines and AI assistants understand your business.
Rich results are powered by schema. They're free, they get more clicks, and most small businesses aren't using them.
This course gives you step-by-step practical tasks so you can add real schema markup to your own website without needing a developer.
Schema works quietly in the background every day. Once it's in place, it continuously helps search engines trust your business.

Meet your course leader

Andrew Cock-Starkey

Andrew Cock-Starkey is a Cambridge-based SEO consultant, trainer, and the founder of the marketing agency Optimisey. He is well known within the digital marketing industry for his specialist SEO training, instructional work with the Wix Studio SEO Hub, and his accessible SEO tips.

Join the conversation

Continue your learning at The Local Pack, a private Facebook page for BrightLocal’s community. The Local Pack is a place to ask and answer questions, exchange insights and experiences, and discuss new changes and challenges in local search.
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