Level Up Your Local SEO with BrightLocal

Immerse yourself in the world of BrightLocal in this free, comprehensive course that covers everything you need to know to succeed at using our tools.
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Why take this free course?

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Learn how to optimize and understand a Google Business Profile

Discover exactly where and how a business is ranking

Uncover optimization opportunities

Find out how to build a five-star reputation

5 modules

21 videos

5 quizzes



Who is this course for?

This course is a great fit for agency professionals and business owners who are new to local marketing and BrightLocal as well as those simply looking to get more out of our tools. 
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Join Our Facebook Group

Continue your learning at The Local Pack, a virtual space for BrightLocal’s community. The Local Pack is a place to ask and answer questions, exchange insights, and experiences, and discuss new changes and challenges in local search.

Course contents

Including step-by-step instructions on how to use features and the ability to practice in your own account in real-time, this free course will set you up for success and instill you with confidence wherever you are on your BrightLocal journey. 
  • Get BrightLocal Certified

    Put what you've learned to the test with our free exam. Passed with flying colors? You'll receive a certificate that can be added to your LinkedIn profile, Facebook account, your resume, or anywhere else you want to showcase your new-found skills!

What people think

As someone who is new to the SEO world and BrightLocal, I found the BrightLocal Academy to be extremely informative as well as user friendly. The series of videos allows you to follow along in your profile to ensure you are proficient in all of the amazing features BrightLocal has to offer as well as testing your skills as you go along. I'd highly recommend BrightLocal Academy to anyone looking to utilize their program to the fullest potential.

Samantha Hartwell
Search Engine Optimization Specialist at The Marketing Group USA
Wow! After completing the course on how to "Level Up Your Local SEO with BrightLocal, I now have a better understanding of how to implement this program to my business. Thank you BrightLocal.

Cody Ewing
Business Development Manager at Bruce & Eddy, LLC
I find that all the Brightlocal tools are pretty intuitive to use, but I still wanted to up my knowledge in order to better explain results and outputs to clients. After going through the comprehensive modules I feel much more confident in my ability to use the tools and get the most out of them, as well as explaining them to other people. Really an excellent course. I especially like the extra videos on some concepts such as keywords research that comprised the most important info in one video.

Fridolin Hämmer
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Not a BrightLocal customer?

Not a BrightLocal customer, but like the sound of this course? Sign up for a free 14 day trial.

Meet the Course Leader

course leader

Kristian Bannister

Kristian is BrightLocal's Director of Product and Marketing. He uses his wealth of experience and knowledge to guide and support the Product and Marketing team and help BrightLocal achieve its mission of helping marketers become brilliant at local SEO.