Free Course  

Mastering Franchise and Multi-location SEO: From Strategy to Execution

Dive into the intricacies of franchise and multi-location SEO with Steve Wiideman's comprehensive course. From strategic planning to tactical execution, learn to optimize visibility across multiple locations, empowering your brand to dominate search engine results effectively.

Who is this course for? 
This course is designed for individuals with a moderate skill level in SEO. We recommend participants have a basic understanding of digital marketing, website traffic analytics, and basic software skills (Google Sheets, Excel, Google Docs, or Word). 
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10

Modules

11

Videos

9

Quizzes

1

Exam

2

Hours

4

Templates

Why take this course?

Get familiar with the attributes of a multi-location SEO strategy 
Learn how to establish KPIs and goals, and measure success
Discover how to identify opportunities in various areas of local SEO
Get tips and tricks from top multi-location brands

Meet your course leader

Steve Wiideman

Steve Wiideman, writer, scientist, professor, and SEO expert, lives and breathes search optimization. Author of SEO Strategy & Skills and adjunct professor at UCSD and CSUF, Steve leads SEO for franchise and e-commerce brands.

A passionate traveler and dad, he's building the Academy of Search and advocating for transparency in the industry.

"BrightLocal Academy has been a great resource for us. Not only have our staff benefitted from the lessons and accompanying tools and templates, but we really lean on BrightLocal Academy to help onboard new staff. "

Jenna BrightAmanda Carlson, Owner, No Coast Marketing

"I like the types of courses offered through BrightLocal Academy, and it gives me confidence knowing that I can master all aspects of Local SEO, serve clients better, get certified and place a badge on my website. "

Therese Gregorio, Fractional CMO

Join the conversation

Continue your learning at The Local Pack, a private Facebook page for BrightLocal’s community. The Local Pack is a place to ask and answer questions, exchange insights and experiences, and discuss new changes and challenges in local search.
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