Free 

Mastering Franchise and Multi-location SEO: From Strategy to Execution

Dive into the intricacies of franchise and multi-location SEO with Steve Wiideman's comprehensive course. From strategic planning to tactical execution, learn to optimize visibility across multiple locations, empowering your brand to dominate search engine results effectively.
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Why take this free local SEO training course?

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Get familiar with the attributes of a multi-location SEO strategy 

Learn how to establish KPIs and goals, and measure success

Discover how to identify opportunities in various areas of local SEO

Get tips and tricks from top multi-location brands

10 modules

11 videos

9 quizzes

1
exam

2
hours

4
Templates

Who is this local SEO training course for?

This course is designed for digital marketing professionals seeking to enhance their multi-location SEO strategy. Whether managing SEO internally or with external partners, this course equips professionals with the knowledge and tools to overcome challenges and drive effective multi-location SEO outcomes.
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Continue your learning at The Local Pack, a virtual space for BrightLocal’s community. The Local Pack is a place to ask and answer questions, exchange insights and experiences, and discuss new changes and challenges in local search.

Training course contents

From introduction to execution, this course will guide you through the essential techniques and best practices for managing data, optimizing location pages, and cultivating a positive online reputation for multi-location businesses.
  • Get BrightLocal Certified

    Put what you've learned to the test with our free exam. Passed with flying colors? You'll receive a certificate that can be added to your LinkedIn profile, Facebook account, your resume, or anywhere else you want to showcase your new-found skills!

Meet the Course Leader

course leader

Steve Wiideman

Writer, scientist, professor, and practitioner of search optimization, Steve Wiideman lives, breathes, and eats SEO, SEM, and inbound marketing. He is the author of SEO Strategy & Skills, a college textbook through Stukent. When he's not leading his team of SEO consultants for franchise, multi-location, and e-commerce brands, he's a cheeseball romantic, entertaining dad, and world traveler with a passion for life, embracing culture and diversity. While serving as an adjunct professor at UCSD and CSUF, Steve’s also building the Academy of Search and volunteering time to help improve transparency and industry standards as an agency trainer.