Beginner

New to local SEO? BrightLocal Academy is here to help you take your first steps with confidence. 

Our beginner-friendly courses are designed to give you a solid foundation in the essentials of local SEO, helping you understand key strategies and tools to boost your online visibility. Whether you’re a business owner, marketer, or aspiring SEO professional, these courses are the perfect place to start.

Comprehensive
and Practical: 

These courses cover the key aspects of local SEO in an accessible way.

Expert

Guidance:

Benefit from insights and strategies crafted by
industry professionals.

Self-Paced
Learning:

Progress at your own speed, with resources available anytime, anywhere.

Featured courses

Start with the basics and build your knowledge step-by-step
with these engaging and practical courses:

A Beginner's Guide
to Local SEO

  • Learn what local SEO is and determine if your business
    needs it.
  • Discover how local search works, the factors that influence your local rankings, and how to optimize them.

A Beginner’s Guide to Generating and Managing Reviews

  • Understand the importance of customer reviews for building trust and improving rankings.
  • Gain actionable tips to encourage reviews and handle them effectively.

How to Create, Optimize, and Manage Google Business Profiles

  • Master the art of setting up and optimizing your Google Business Profile to attract more customers.
  • Explore best practices for keeping your profile up-to-date and engaging.

How to Clean Up and Manage Local Business Listings

  • Learn how to manage your business information across directories to ensure accuracy and consistency.
  • Find out how to identify and fix common issues like duplicate listings.

Testimonials

"BrightLocal Academy is my no.1 recommendation for not only those starting out in Local SEO, but anyone in the local community who wishes to stay informed, or simply brush up on their skillset. The academy is so user-friendly and interactive, and seamlessly compliments the BrightLocal website, social groups, blogs, newsletters, webinars and extended resources that serve the local SEO community so well. Bravo!"

RACHEL ELLEN
LOCAL SEARCH STRATEGIST, CROUD

"Brightlocal has helped me better understand the foundations of local SEO at the start of my career, and I still return to revisit specific sections of the completed courses. I recommend it to everyone who wants to understand the principles of local search." 

IOANNIS TRONIDIS
FREELANCE LOCAL SEO SPECIALIST AND OWNER OF LOCATRIFO.COM

"BrightLocal Academy has significantly enhanced my skills and confidence in local SEO. The courses are not only highly relevant and practical but also filled with engaging content that makes learning enjoyable and effective. It's been instrumental in keeping our team updated and ahead in the competitive field of digital marketing."

ARIANE GUIDRY
Marketing Manager, Sixestate.


Start learning today! 

Enroll in these courses to build a strong foundation for your local SEO journey. 

Each course is designed to help you achieve quick wins and set your business or career on the right path.